Chapters
    00:00:07 Welcome to the Jim Kleiber Show 00:04:05 Peter's Journey from Sudan 00:29:52 The Art of Leather Crafting 00:31:05 Career Paths and Choices 00:33:58 The Reality of Entrepreneurship 00:41:12 Financial Challenges in Nairobi 00:49:56 Navigating Business Funding 00:58:51 A New Opportunity Awaits 01:20:41 The Weight of Opportunity 01:22:25 Fighting for Hope 01:23:41 The Role of Identity 01:40:19 Celebrating Sudanese Culture 01:48:40 The Power of Community Support 01:57:51 Gratitude and Life's Circle 01:59:20 Collective Efforts for Success
Transcript

[Jim] Let's see if there's a countdown. Oh, there is no countdown. Hello, everyone. Welcome to the Jim Clyburn. Oh, it already started. Yeah. Welcome to the Jim Clyburn Show. I am still getting used to the software. Today, I have my friend Peter joining. We will learn more about him in a second, but just wanted to thank everyone for listening and hope you enjoy the show. So Peter and I met in Nairobi, Kenya at a fashion show where my friend was modeling and went out there and peter was one of the designers showing off his wares and um we met there and then we just clicked and we had so many conversations afterwards and we just became really close friends and to the point where peter even uh demonstrated to me not demonstrated maybe like tutored or uh mentored me in making some of the leather he is so famous for and uh i think i did did a decent job, but I also realized this shit is hard. So yes, I'll swear occasionally on the show.

And yeah, just really grateful to have met Peter in my life and curious to have him on the show and talk about his work, talk about his life, talk about emotions, of course, because it relates to everything. But yeah, so I'll pass it over to Peter to share a little bit more about his background and where he's at and we can go from there. So, Peter.

[Mohamed] Hey, hi, Jim. It was nice actually meeting you.

First time in Nairobi.

Yeah, it was one of the best events ever. And actually, by the way, that was my first fashion show in, That was literally my first fashion show in Nairobi, and I decided to showcase the exclusive collection that was inspired by my mom's garden.

And, yeah, and the idea, like, it was very overwhelming.

And I was like, yeah, it was really, it was such a special day, such a special event. And, yeah, and this is how we began our friendship.

Yeah, so my name, my real name is Muhammad Adam, aka Peter.

I'm Sudanese, turning 30 next November, which is, I'm turning 30 in a month.

I'm a textile engineer, fashion designer. I studied both textile and fashion in Sudan.

Graduated 2016, started my brand, Petron Black, 2016 as well.

I named it Petron Black because Because I'm a proud African Sudanese young man, and I want to tell the people the story behind being African, being Sudanese, proud black, and introducing my culture, my artwork, my, yeah, introducing whatever I have in mind, like creativity, innovation to the world and try to change to make an impact. So that's the idea of me starting P-Trump, I guess. Yeah.

[Jim] So two questions obviously pop up you say it was your first fashion show in nairobi why was it your first fashion show how long have you been in nairobi even i forget one and.

[Mohamed] A half year.

[Jim] One and a half years okay and why did you why did you come to nairobi okay.

[Mohamed] So um I mean, okay, so the war started in Sudan, 15th of April, 2023.

I stayed, like literally I stayed a month. And then when I decided to flee, I had so many options.

I mean, not so many, but I had like four or five options. And one of them is Nairobi.

But for me, the decision was based on the place that it's going to be faster or fast enough to start working.

So, to be honest, I guess I was just lucky enough that I know people in Nairobi. I know Anne McCrease, which is, she's my fashion mentor.

We met back in Sudan in 2021, 2022, and then we met again in 2022. We had a collaboration together and then we became friends.

And so, yeah, so when the water started, like she reached out and she was asking, how's things going? And then we had a conversation and she was like, come to Nairobi.

Probably going to be getting a lot of opportunities, a lot of potentials.

So this is exactly the reason that I came to Nairobi.

[Jim] And when you came you i mean you had to start from scratch i mean what was your business like i mean did you transfer a lot of the business over what what had to change with your business when you came to nairobi okay.

[Mohamed] So um um actually i've been running the business since 2018 until 2023 so you're talking about, 7 years 7 almost 8 years before, of running Peter and Black. Unfortunately, when the war happened, we lost everything.

So when we had to flee, I mean, when I had to flee, I fled. I just took my, I mean myself, I call it myself and I, and my tiny suitcase, and then that's the only thing that I could take with me.

I started from the scratch. The only thing that I still have is the social media from back then. But other than that, I have literally to start from the scratch.

[Jim] Because you were telling me when I was there, you had to get new suppliers for leather. I mean, you had to figure out...

[Mohamed] Yeah. Everything is totally different. Everything is new. I mean, the market, the whole market is now.

And also, the thing is, it's a totally different market.

And it has a lot of potentials, but also like the dynamics, how things work here, how to be legal, how to legalize the business, legalize yourself this day, etc.

Until today, it's, not really easy to settle a business in Nairobi.

And I say Nairobi is not an environmental or an entrepreneurial, environmental friendly because setting up a business, if you want to run your own business you need to deposit almost like $100,000, regardless the business model so it's not something that, anyone can afford let alone like you're escaping a war.

[Jim] Let alone you're escaping a war yeah it's not something easy for someone to do if even if they had money it's not necessarily that easy yeah i mean but especially if you don't have that much money and you're escaping a war it's and then so so just to clarify because i even i don't fully i know this you started peter and black when you were living in sudan or were you living somewhere else when you started yeah.

[Mohamed] I was living in sudan i was actually um it was it was the last year of graduation actually.

[Jim] I started.

[Mohamed] Peter and black right before graduation.

[Jim] Because the other question i was going to ask is that you talked about the sudanese identity and representing peter and black and being proud to be black and sudanese you've spent a lot of your time living outside of sudan as well right yeah.

[Mohamed] Yeah that's true i mean i was born and raised in libya i came back so then um for the second time but for the first time to live there uh 2007.

Um yeah started high school uh university and then i start i started moving um yeah i traveled about, like, yeah, but part of it, like, the main part of it was, like, the business, so I was moving a lot because of the business, but also, like, that's a thing, I feel like part of me is, is going to be forever grateful for the fact that I made it back to Sudan, that uh i feel like it made me who i am um yeah it made me who i am it made me explore a lot of things uh discover uh discover myself discover uh uh yeah being able to um being able to be me today uh that's because of sudan actually that's why for me it was like part of me i i really want it to pay back, at least whatever the country provided for me. I wanted to pay it back to the country.

And until today, even though I feel like we're about to lose the country forever, but I feel like part of it that I need actually to make an impact, even outside, even if I can at least showcase my artwork on behalf of my fellow Sudanese creators.

[Jim] Yeah, because it's not just showing your artwork, it's showing Sudanese artwork channeled through you in a way, right?

[Mohamed] Yeah, and it's one of the...

[Jim] You plus your other experiences. It's almost like it's not just Sudan. Oh, sorry, there's a clock on the wall that makes noise every hour, so I don't know if people hear that. But it's a nice reminder in my house to know that time still passes.

Some some people will be on the phone or like hey it's somebody's at your door i'm like no no it's just a clock i've known for my whole life and it only makes noise i hear it when i'm on calls with people okay.

[Mohamed] That's what i thought actually.

[Jim] Um but yeah so it's it's this mix right so if you you know for me it's almost like you're a bridge between or you act as a bridge between sudan and other countries and connecting the two and going back home to Sudan helped you kind of deepen your roots there so that you can still play that role of Sudanese but also global but Sudanese but like this this mix yeah that's.

[Mohamed] That's very true that's very true like I'm still um like I feel like I'm I'm still carrying the base of being Sudanese but then whatever I go um I I take something from each country that I visit, like an element, and I add it to the design process, the collection, whatever I'm getting inspired by.

But at the end of the day, I feel like I still have this identity that I always want to showcase, in a way that I feel like I want to show it more and more because it's actually what's making it different. This is exactly the difference. this is exactly the uniqueness.

And I feel like when you introduce, that's also one of the things I feel like it's, as creatives, like we need to introduce our cultures, our traditions, our identities of our own countries.

Like we need to showcase it because this is what makes us unique.

[Jim] And if we don't showcase it, then it shrinks and kind of shrivels and goes away, right? So, I mean, culture is so much of just passing on knowledge and passing on, whether that's verbal knowledge or physical knowledge, you know, even the leather making that process I did with you is like, hey, this stuff is tough. Not leather making, but like crafting or whatever you'd call it. It is still knowledge being passed on generation to generation. And um and i wonder yeah especially in the context of a war how there might be more fear that the knowledge won't pass on or that so many things won't pass on in general like you said you know afraid you're going to lose the country but it's maybe not afraid not even having just afraid to lose the country but maybe afraid to lose the culture too in some ways yeah.

[Mohamed] That's very true Because, I mean, I feel like part of me, part of the fear, actually, is the fear of losing what it means to be Sudanese.

I mean the pride the morals the beliefs, everything that we're very proud of as Sudanese I feel like we I feel like I'm afraid that we're gonna lose it and to be honest if we lose all of these, if we lose them I feel like we're gonna lose our identities so we're going to be like Sudanese by name but not but there is nothing you know like that that makes us Sudanese yeah.

[Jim] That might be one of the biggest dangers of war that we don't talk about in conflict in general is losing ourselves.

And I think with war, it's like collectively losing ourselves in some way. What's that mean?

[Mohamed] Can I... So my phone is dying.

[Jim] Oh.

You gave me a little timeout. I was like, what is this timeout thing? What's going on? You have a...

[Mohamed] My power bank is over there.

[Jim] So as Peter goes to get his power bank, I'll just talk so I don't have to edit.

[Mohamed] Yeah, I'm with you.

[Jim] Yeah, I think that maybe one of the biggest challenges in war is that almost collectively losing our identity or our identity changing in a way so dramatically, both from how we identify ourselves and how other people identify ourselves. Else i think it could be i think something like it doesn't even have to be war but something big happening then all of a sudden the world identifies us with that event so there was just a hurricane that went through north carolina and so right now people going oh north carolina equals hurricane but it's like people don't only want to be remembered for that one event and i can Imagine something as big as war and something with such a negative connotation as war and kind of the feelings that arises in other people that there's maybe a challenge globally, but also within the Sudanese population of just thinking of Sudan equals war instead of Sudan also equals so many other things.

[Mohamed] Yeah, that's very true.

Yeah, I feel like it's... So yeah, I feel like this is at least one of the things that I can still do for my country, for the sake of the country, is to keep showcasing our culture, um through the craft through the artwork through um yeah whatever i'm doing right now that way sure.

[Jim] And and i've even noticed it so peter was very kind for my birthday he gave me a very nice beautiful wallet that he had designed and i can even show it because it's so beautiful and we have a video so thank you i love it look at this wallet hey like what's on the inside as I open it up like, should I show the inside? Okay, you can see the inside.

I hope there wasn't any. Oh, shit. There was the driver's license. Might have to blur that out.

Identifying information on the internet. That's always a challenge. But so even when I'm walking around with that wallet here in the US right now, and I pull out the wallet, I have a temptation to tell people like, hey, this is a wallet from my friend who is from Sudan, and it's beautiful, and almost to counteract the narrative sometimes that people might have of seeing Sudan on CNN or some of the news channels.

Yeah, to just kind of complicate the narrative a little bit, to remind people that there is beauty, there is craftsmanship, there is talent, skill, intelligence that's happening in so many different parts of the world, and to just remind people, this is better than I think any wallet I can get in the U S it's beautiful. You know, like bad. So, and I've seen the man at work. He's good at what he does. Hey, I was trying to do it. I'm like, this is my hands are not, how does he see that? I'm like, I did. I finally did a great. He's like, yeah, yeah, it's, it's okay here. You can do this and this. And I was like, what? Hey.

[Mohamed] Yeah, but that's, I mean, like, but, but, but let's say for, for the first time that was good. Right. it but but here's the thing you've been you've.

[Jim] Been doing it you've been working with leather for a long time or you've had like what's your.

[Mohamed] Background yeah it means like i started yeah it means like i started i started working with leather uh 2015 actually my first time like my my first encounter with leather was 2015 um me and a friend um so actually long story short my friend gave me a bag um like a handmade leather bag uh one day i drew i drew on the bag. Uh with a marker like literally you know like i was just like uh doing graffiti on on the bag, and when he saw it he was like what why don't we work together and i was like yeah we can do so so this is how we started so literally you know like i was like i was the artist like you know He used to give me the bags, and it was very simple, the idea of having your bag with your name customized, or let's say your portrait, whatever. It was just a very simple idea, so we worked together for almost one year.

And then, yeah, and then, okay, so I wanted to have a brand. Like, I wanted to make something different. Like, having a brand, having this, because I started, like, to read about, like, branding, marketing. And I had a lot of friends, you know, like, who offered actually to help with running the brand. Because, to be honest, like, we were getting a lot of orders that time. So my friend um my partner didn't want actually to go like uh brand wise he wanted to go commercial.

So this is when we were uh to be honest like i didn't want to i didn't want to do the commercial part so i decided to pull out and then i was like uh we had like a friend different call and i was like uh you know like i'm gonna i'm gonna i'm gonna pull myself out but because i feel like Like the brand is no longer me. It's the brand has an identity right now, right away. And whoever, because I'm an artist. So I only draw on the back.

You can have anyone who can actually add the artwork on the back. So it's not just me. You get what I mean? Yeah. But then like, I wanted to do my things myself. So I started like, literally I started at the beginning of 2016.

And I had my assistant, which is my junior in college.

I was like, I just want you to help me with whatever. And he was like, I don't know anything. I was like, I can teach you everything that you want. I can just show you. I just want you to be my assistant.

And this is how we started Peach and Black, actually. I remember I started with one piece of leather. I bought it from uh from a local market and I made like two uh like two two two backpacks um and this is how we started like literally and I remember also like no no but before before starting I remember um I wanted to do branding like a proper branding, the logo everything so i have one of my friends like a very like one of the most talented people ever uh i reached out to him and i was like hey i want uh i want to do this one two three four for the brand um and he was like okay so i can i'm gonna do it for you uh i'm gonna give you like a good discount and i remember that that time it was like.

I guess, $400 for the branding.

I literally borrowed the money from my dad. And I was like, hey, can I borrow? Literally, because I was independent. I was very independent that time. I was independent for one year. So it was hard for me to go back and take money from my dad. So I literally went to my dad and I was like, can I borrow money? Can I borrow like 4,000? Yeah, that time was like 4,000 Sudanese pounds.

And it was like, can I borrow $4,000? So he gave me the $4,000. I paid it for my friend. He did the branding, which is like the logo that I have now.

And trust me, like he, okay, so he did the branding. And then he sent me like two proposals.

One, like he literally sent me the two. And I chose the one that I'm having right now, right away. It and without even like without even like describing anything i know exactly what the logo is about and he was like i know that you're gonna realize yeah it was like you know like it was it was a moment of realization but when i saw it and i was like this is my logo and this is pnb that's it so yeah so it was it was it was like i was more excited actually to get uh the branding And I got my assistant and I got the piece of leather, I started working.

Even I remember I borrowed some of the tools from my friend, my ex-business partner, just until I could buy my own tools.

And then yeah, this is how I started the journey.

Yeah, this is exactly like how simple it was.

[Jim] The lesson I pull from this is that sometimes people who are really creative, really like to design, don't just want to do one small part of the design. It's like you were drawing on the bags and you're like, I want to do more. I want to make the bag. I want to make the logo. I want to have a bigger, more expensive creative process.

[Mohamed] Yeah but part of the story actually that i had to learn how to make the bags because no yeah because no no because we were receiving a lot of orders so and we were only we were only two, so so he didn't he wasn't actually saying no to anyone.

So that's why like i had to learn to help him so i was literally you know like doing the artwork work making the bags even i remember like sometimes like you know because he was living like almost, 20 kilometers away from my house even i guess i believe even more like 30 kilometers something, literally on my way back taking transplantations i was you know like i was i was using i was using the time like to stitch some bags like stitch some product i can still remember you know like these like, recollect these memories to be honest like I'm very grateful because, It tells me that I really worked hard for it.

And I remember the day that I went to my dad and I told him that I'm not going to take any penny from you.

I'm going to be fully independent. I start to make money. The leather work is doing great. So I feel like I can sponsor myself, even like my university and everything. Thing and this is exactly what happened so yeah so i feel like i'm um yeah i'm uh i'm a hard working person peter is.

[Jim] Still a hard working person as you were talking about stitching bags on the bus or whatever you were taking i was thinking yeah peter would tell me hey you can come we can come uh you can come to the workshop and talk with me but i have to do work so you can talk and i'll be stitching the bag so we can be in the cafe we can be in the workshop but i'm still going to be stitching and working.

[Mohamed] On the bike he brings his paint to the cafe and.

[Jim] He's like with the paint and like look at this.

[Mohamed] Because i feel like i feel like now like i have like a muscle like a like a muscle memory so so my hands know exactly what to do it's.

[Jim] Like my mom when she'd watch tv she used to knit blankets and stuff she just watched.

[Mohamed] Tv like how are you watching tv and knitting at the same time it's.

[Jim] Just it's almost like she had to and i wonder sometimes for you it's like if you're not working with leather you're like what are my hands doing let's.

[Mohamed] Honestly speaking sometimes like my that's why like i feel like it's for me now like it's, like i'm i'm i'm working with leather when i'm finished when i when i'm done with leather i come back to the kitchen so i feel like it's so my hand my hands need to do something thing cooking and.

[Jim] Cooking and uh leather crafting.

[Mohamed] Yeah cooking leather crafting what do you call.

[Jim] It leather crafting leather making leather working.

[Mohamed] Leather leather okay leather crafting is actually is actually the craft it's leather crafting okay leather making is the process of.

[Jim] Making the leather itself.

[Mohamed] Yeah uh-huh.

[Jim] Like the tanning and all that stuff with the leather.

[Mohamed] This is the leather making yeah but people like sometimes like people say like when it comes to leather like people use leather crafting and leather making uh together so it's so it gives you the same meaning by means like yeah but the but the right term is leather crafting because leather is a craft like this is like the okay so.

[Jim] You are a leather crafter.

[Mohamed] No, we call them leather craftsmen.

[Jim] Leather craftsmen. Ah, that sounds better than leather crafter.

[Mohamed] Leather crafter.

[Jim] Leather crafter.

[Mohamed] Leather.

[Jim] It's funny. So yesterday, yesterday? No, it was yesterday. There's a song that comes on the radio. And one part of the song is, she sells seashells by the seashore. And I was like, hmm, interesting. And I started trying to say it faster and faster. And I got to the point where it was somewhat easy. She sells seashells. But I totally lost that point. And I thought about how sometimes tongue twisters can be harder for some people than other people. And depending on their linguistic background and whatnot. So maybe Leather Crafter is somewhat of a tongue twister, even for me, but for other people as well. So, yeah, leather crafter.

[Mohamed] It sounds weird, actually, leather crafter. Like, what's the leather crafter?

[Jim] Leather craftsman. Yeah, that feels.

[Mohamed] Leather craftsman, yeah.

[Jim] Craftswoman. Craftswoman? Craftsperson?

[Mohamed] No, no. Craft, like, no, no.

[Jim] No, no. Okay.

So you talk about being independent. You talk about having this brand for a long time. And you've told me before, but I'm curious if other people want to hear. What was your alternative career path? Or what were alternative career paths that you were like, no, I'm going to do the brand? What did you turn down to do the brand?

[Mohamed] I guess it was the brand. It was literally the brand. Like, I didn't have anything else.

[Jim] Have you ever thought about doing anything else? No. No? Working at a company?

No. Working academia?

[Mohamed] No. That's wrong. I'm sorry.

[Jim] Have other people suggested you do this? Have other people suggested you stop with the brand and do something else?

[Mohamed] Yeah. yeah a lot a lot and it was like a lot.

[Jim] You mean a lot.

[Mohamed] Yeah a lot and you know like you know i always say that they cannot really afford me i mean if i yeah i'm gonna start i'm.

[Jim] Gonna start using that one that's a good line i like that line.

[Mohamed] Yeah i mean i mean to be honest like if if you want me just imagine that like you want me to be fully dedicating myself to your work like whatever job like you're giving me you're assigning me with you're assigning me with uh and you want me to work like eight hours a day how many how many like five days a week, how much are you willing to pay me this is a lot of money.

[Jim] Well because to.

[Mohamed] Do that.

[Jim] It means you have to stop working on the stuff that you want to work on.

[Mohamed] Yeah i mean i have to the opportunity cost.

[Jim] Of like yeah.

[Mohamed] And it's not just the the apart like it's not just like the cost of uh like the opportunity cost but it's also, like i'm gonna give myself to the business to the work i know that i'm gonna give it all, and eight hours of working daily i mean this is a lot of me focusing so you need you need to better pay for that if you cannot really pay if you cannot really afford that then you cannot really.

[Jim] Yeah now a lot of people so i asked this question mostly because a lot of people tell me the same thing like you know you.

[Mohamed] Should just.

[Jim] Do this do that do this i'm like no i found something i really like doing um and a lot of people will say ah you're just entitled you're just you're blessed you're fortunate that you're able to do that how do you deal with people saying well you're just able to do that because you're so privileged i mean it's not easy for.

[Mohamed] You no no there is there is nothing privileged about it trust me like there is a price that we're paying every day though because okay so at the end of the day this is what i'm saying this is what i'm telling people actually running your own business means that.

If you like if you have like literally if you're sick if you have an occasion, if you have a funeral whatever situation you're in you have to work, you don't have time to grieve you don't have time to to get depressed you don't have time like literally uh you don't have time like even weekends like you work like 24 7. If you're sleeping you're working your brain doesn't shut down people don't freely understand that like like the like for me privilege is you're working literally 30 days let's say at the end of the month or the beginning of the next month you're getting your salary so you know exactly the amount of money you're getting every month, I don't I don't know like what I'm how much I'm making but I have to make it regardless because I have like bills to pay, so I don't know I mean, if I'm not making sense this month then it means like no one else is going to pay my bills.

So I have to make it happen. Even if it's not happening, it has to happen. So people don't really see it. They think, okay, so you're privileged.

You're not working tomorrow because you're boss. I wish that I can just, you know, like we can exchange, we can switch places. So you can see how difficult it is, how hard it is actually to run your own business. and especially to be honest like working in kenya is a whole different like a whole.

[Jim] Different level oh my god like.

[Mohamed] It's let me not just start.

[Jim] Well working in kenya is different than starting a business in kenya.

[Mohamed] Damn both of them.

[Jim] Right yeah because i appreciate you saying that there's a certain level of, predictability in having a job of, I know that at the end of the month, depending again, in Kenya, sometimes in other countries, sometimes people don't pay at the end of the month, companies don't pay. But in general, people tend to get paid when they're supposed to get paid when they have a job as an employee. And people tend to have certain ranges of what they're expected to do. so it's kind of.

[Mohamed] A predictability.

[Jim] On okay well maybe i work eight hours a day maybe some days it's nine some days it's 10 but it's not 15.

[Mohamed] You know and you know also sorry no.

[Jim] Go ahead go ahead.

[Mohamed] No no but but i wanted to add also it's um like it's it's not just the hours it's also the money like literally you're let's say you're an employee today someone's employee you're gonna you're getting like a thousand dollars like thousand like thousand dollars a month you know exactly that you're gonna be working for this person at least let's say six months ahead so if you're renting if you rent an apartment you know exactly that you're renting the apartment let's say for 300 and then you're having like your your your expenses whatever living expenses like 300 and then you have this whatever like left for you is like 400 right yeah because this is 600 so you know exactly like you can have a savings 200 and then the 200 like you have something else to do it you know exactly even if you want to take money let's say like something happened and you had like to borrow money, you know exactly that the next month I have this. So you kind of have.

Like let's say like a very constant uh routine life let's say or like events so you know exactly like what you're expending what you're expecting and how you spend it and how this means like when you run the business one month actually you can get like a ten thousand dollars order but then, Oh, but because you got the $10,000, now like your expenses are becoming more because you have money. So you're going to rent whatever, you're going to do whatever, you're going to do a lot of things because now you have money. But then the next month you don't have the money, the same amount of money, because it doesn't work the same.

So you feel like, you know, like it's ups and downs. So today you can have like a million dollars. Tomorrow you're broke.

But then you still have the same expenses that you need to take care of.

[Jim] Yeah, so there are recurring expenses, but often you don't have the recurring income.

[Mohamed] Yeah.

[Jim] So if you're just a human who is employed at a company, we have the recurring expenses of whether it's phone or whether it's rent or mortgage or whether it's all these different things are recurring a certain amount of food that we eat per week etc etc um but we have recurring income but if you're if you're owning a business or independent contractor which is owning a business or yeah and um and don't have the recurring income it can be really hard to pay the recurring expenses it can cause a lot of stress and then people say oh you're not working it's like no i'm working i'm thinking about this stuff in my dreams like i'm working yeah even when i'm sleeping.

[Mohamed] That's very true because you know like but that's exactly the thing uh at the end of the day like you you feel like when you pay this like when like if it's this is the new month like you need to know exactly that you're going to be able to at least have enough fund for the next month.

So, it's always like you need to have like fund for two months ahead. Sometimes like it's three months ahead, which is, you know, like, which is, I feel like in Nairobi, this is not how it works.

[Jim] Because.

[Mohamed] Um yeah people don't really i mean it's like working with corporates working with individuals people don't really pay um they do have money um but they're very slow like things are extremely slow.

[Jim] A big challenge in nairobi that i've seen and i've talked about in other podcast episodes and stuff this idea of black tax or i might even call it familial tax tax like family tax um the challenge is i think if a lot of people in a family have recurring expenses but don't have recurring income then they rely on some of the people who do have recurring income to in their family to try to pay those and some of those people are running businesses some of those people are employees at companies and so it can really so even maybe even people who who are employees in certain countries and cultures or in places have recurring income, but not enough recurring income to cover the recurring expenses that they have, that their parents have, that their siblings have. And so, so they're, they're an employee, but they're also a business person trying to hustle, trying to increase their revenue month to month, just to be able to cover the recurring expenses that other people in their life have, which is, yeah. So, cause I mean, somebody who is here in the U S often, it really depends on the family, but I would say culturally in general, somebody who is here in the U S who has a stable, steady job. Has enough recurring income to pay for their recurring expenses? Maybe not. I mean, obviously it can vary across classes. Tons of people have a lot of credit card debt. So maybe I'm really off on this. But credit card debt, I think might come from more of the unpredicted expenses that the recurring income doesn't cover it. And then people don't have side hustles. They don't have their own business to be able to match those expenses. So yeah, it's just, Yeah, it's tricky. And I wonder if people who have the stable job actually feel super stable, maybe some of them, because maybe they don't have a lot of the unpredictable expenses, or maybe they have healthcare insurance, or they have auto insurance. They have other insurance schemes that help them with these unpredictable expenses, and they don't have them from family members so much, or the family members have insurance, or they have social benefits, social welfare that go to the poor, or people who don't have money. And um yeah but in some contexts like in nairobi if if people don't have enough money to pay their own bills man they often don't have enough money to pay the bills of the other people in their lives who don't have the money and they can just really cascade they can just really cascade and so i just say it that way because i think we assume okay well if you just get the steady job you have predictable income and you have recurring income and you can cover all your recurring expenses. Not really.

[Mohamed] It's not about you anymore.

[Jim] But even if it's just you, that's not always true. How many people go into debt because they can't cover their recurring expenses with the... Yeah, I don't know. Just, yeah, so just...

I guess I'm a kindred soul with you trying to say, hey, it's not so easy doing the things by ourself. Not by ourself, but not as an employee. Because even if you think about organizations, even if 95% of the people there are employees, there's still 5% that are going, oh God, how are we going to make payroll for the end of the month?

My buddy runs a consulting firm, and I remember him being so stressed out. If this contract falls apart, I can't make payroll. And that's a big deal not being able to pay employees is a big deal.

[Mohamed] Yeah i mean it's like but that's exactly and sometimes you're not but that's that's the problem especially here like in nairobi i feel like this is what's happening with trim forest as well, so yeah so they're they're literally taking their forever time and it's been almost like it's been over a month now since we had the first meeting second meeting third meeting uh, and yeah you remember like when you said like people are uh confrontation avoidant uh they literally avoid uh confrontations so i had to push my way so many times and ask and send emails and this and that i need to know uh and i called actually the like um what do you call it just Just remember this is a podcast in public.

[Jim] So say what you want.

[Mohamed] No, no, no.

It's fine. It's fine. It's fine. It's fine because I had to call the owner.

[Jim] Yeah.

[Mohamed] Literally, I called the owner and I was like, this is one, two, three, four happening, and this is this and that. And I want to know, like...

Where am I standing? Because, yeah. So, yeah, so that's just, you know, like, I'm speaking of my own experience, though.

So it's such a hustle, such a hustling environment, actually, and people hustle a lot and suffer more, even more and more. So, yeah, so that's it.

[Jim] I wonder how much of that is because there aren't insurance programs that help people with these unpredicted expenses or lines of credit, credit cards, loans, things that make it easier for people to get to cover these random expenses that they didn't see coming. Because over here, people do go into debt, credit card debt and things like this, but it means that they can pay the thing off when they need to. So maybe somebody doesn't have good car insurance or something, or maybe just, it's not even about the insurance. It's about just owning a car. Cars break down. And so it could be a flat tire. It could be a broken axle. It could be, I mean, oil change. I mean, these things happen with cars. There's maintenance required for cars. And if people don't, not all of it's predictable. Flat tires aren't necessarily, or punctures as the British would say, I think, aren't always predictable. And if people don't have the cash on hand to pay for it, in some countries, people have to ask other friends and family for cash. Whereas here and in some countries, people have credit cards and they can just put it on the credit card. Then they have almost like a 30-day loan to pay it off.

And even if they don't pay it off they could still kind of keep it it gets a little more complex over time but um they get the cash in the moment when they need it whereas other places you don't i know in kenya and i imagine in other parts of africa and other parts of the world where, uh you go to the hospital and you don't have the cash you don't get the service yeah.

[Mohamed] It's uh get off.

[Jim] Where whereas in the u.s there is um i believe a law that says every emergency room must treat a patient regardless of whether the patient pays, so if you have an emergency you go into the emergency room they treat you and then they figure out afterwards how you're going to pay i think by law and so there are places in the the world that don't have that yeah and so imagine you have a heart attack or something you go into the hospital and you're like well you have to pay for it huh what you have to find what the hell how am i supposed to find money what before you die really no really yeah it's just yeah and it's just how many people does that happen to and how much stress does that add to other people and how much does that cascade where people say well i'm not going to give you money i promised you i'd I'd give you this money today. But my uncle went to the hospital with like heart problems. I have to pay for that.

And it's annoying like i'd be pissed off but not fully because i kind of get it it's like, what are they supposed to do withhold the money from the uncle who's in the hospital because they said they'd pay the contract on time yeah it's.

[Mohamed] A lot of uh a lot of uh i don't know a lot of uh issues.

[Jim] And so for example as like okay I don't know if this is a good segue but we can talk about the crowdfunding, but like how if you have a business venture or something that you're trying to do for work in Kenya how are you supposed to get capital to be able to try to pursue this, how do you get credit for it especially as a foreigner I.

[Mohamed] Don't know No, no, no. I don't think so. I feel like it's, um, it's whether you get a bank loan.

[Jim] Right?

[Mohamed] Oh, no. I mean, um, if you want to get a bank loan, I feel, uh, no, I believe it's not IP. I believe that you need to have a residency first, but to have a residency first, it means like you have a company to have a company. It means like you already have the money.

So that's the loop. You get what I mean? Yeah.

[Jim] Yeah.

[Mohamed] I mean, if you want to get a loan, it means like you already put like $100,000 deposit, open your company, got your residency, got your bank account, the personal and the company bank account, and then you're asking for more than $100,000. Knowledge but as an entrepreneur no you don't have anywhere to go i mean you can ask family and friends if you have family and friends here you can ask family and friends for personal loan you can um i guess like a lot of uh like programs let's say i don't know different different different programs where you can just apply and then maybe get something, a grant, whatever.

[Jim] But those are often from foreign programs or something operating there.

[Mohamed] Yeah, obviously, obviously. But also, like, how the possibility of getting, like, getting chosen is also, like, it's not something that you can rely on. So it's not, you get what I mean? Like, at the end of the day, like, it's not really sustainable. Like, you're literally trying your best, like, to get money, but you might get it, you might not get it. Well if you have.

[Jim] Say for example you're you're working at that organization that's giving the money and you have a specific amount of recurring income but.

[Mohamed] You.

[Jim] Have a brother who doesn't have a job and your recurring income is paying for your expenses and his expenses so if you can give him the job or you can give the the opportunity or to him then you both win you both profit but if he gives it to.

[Mohamed] If he.

[Jim] Gives it to somebody else then you still have to pay for your and your brother's expenses.

[Mohamed] That's very true by the way like that's very true like most of yeah most of these opportunities actually uh go to like.

Relatives let's say friends family etc people that you may know like the person knows, um i mean or it doesn't have actually yeah it doesn't have to be like family and friends it can actually be you know um you applied for a grant and you have someone inside that you know like uh uh recommended you whatever you know like that's the thing or you've been you've been doing uh some work with someone inside you know someone yeah if anyways like it's yeah this is how connection on the inside yeah yeah connection like you have a connection so this is how it works like most of the time but also like i feel like it's um at the end of the day it's not um, it's not something that you can rely on because if you want to run your business like you yeah, then the other one the other one you need to find an incubator um yeah you need to find an investor investor, or maybe a business partner. So this is how most of the things work.

Especially when it comes to like, getting capital. Other than that, I don't think so. Or you self fund the business.

[Jim] Which, those things work. The self-funding one has a little more flexibility. The other ones work maybe if you know that in one year you're going to have a certain amount of expense that you need to pay. You need specific money for one year from now. Then you can go through the loan process. You can go through the grant process. You can go through all these different processes, which sometimes take a really long time to happen.

[Mohamed] But you know like even the loan process uh you don't actually, uh i guess i guess you you don't just go and apply for it like you need to have a certain i feel like you need to have an income at least right yeah you need at least in the u.s yeah you.

[Jim] Need to have an income most of the.

[Mohamed] Time or you need to have a huge asset.

[Jim] You need to have like a.

[Mohamed] House or something that you can anyway anyway and you need someone you know like who can actually, like like you need yeah you need to like to submit like supporting documents of whatever you know like you're doing yeah so it's it's a lot of work by the way like there is nothing called like okay so i'm gonna get a loan so i'm just gonna go to this bank and ask hey can i no you will never get it no.

[Jim] I mean even here in the u.s for somebody who's self-employed i was looking at it there's a lot of income verification which can be hard if you're self-employed If you work for an organization, it's much easier to prove income, but if you are doing one sale here, one sale there, it can be a lot more complex to show the documentation.

But here, there are things like line of credit you can get with the bank. There are credit cards. There are things that people can do in a pinch to pay for the unexpected expenses. Right.

I guess I'm talking about this because recently you have discovered you have an unexpected expense. Now, it's not an expense of like, it's an emergency, I'm going to die. It's not like life or death, but it's a huge opportunity that just came about recently. You just found out about it. It wasn't planned and it's soon. It's not like it's far away.

[Mohamed] Way it's.

[Jim] Not like next year.

[Mohamed] You could.

[Jim] Go through all these processes to try to find yeah.

[Mohamed] And you know literally i forgot about it like i literally forgot that i applied for it yeah and um and i remember um when was even that i guess it was june i.

[Jim] Think so i.

[Mohamed] Guess it was june yeah i guess Yes, yeah. You know, I guess that time, the same time as the fashion event, this is, I guess, when I applied for it. And then it was an open call for emerging fashion designers.

You have to be part of the main region.

And I applied for it and I was like, OK, so what worse could happen? I mean, because I applied for Fashion Trust Arabia and I applied for also like Fashion Trust Arabia for fashion designers from the main region and I applied for both. So I received.

Like less than a month ago, I received like an email from Fashion Trust Arabia that, we're sorry to inform you that you haven't been selected because you know, like we had tons of applications, whatever, and hope you, you know, like these type of things. They were like, try next year and this and that.

I mean, to be honest, I had high hopes that I'm going to be chosen because I was like, okay, so with everything that's happening in Sudan, and I feel like I have a good opportunity to make it to Fashion Trust Arabia this year. So I didn't get chosen.

But then, like five days ago, was it five days ago? Yeah, I feel like five days ago. I received the email of it was like information.

Like we just want to tell you, We just want to welcome you to M7, and we want to tell you that you've been selected to showcase at M7 pop-ups, which is taking place at M7, 26th of November. Remember, this and that, you know, to sign the contract by first, pay the contract fee by 3rd of October, and please go through the contract.

And let us know if you need any more information.

I saw the email and I couldn't open it. So I was like, okay, so I'm having a lot of things happening. Let me open it later. I literally went back home, I came back. No, no, I was outside, I went back home, I came back home. Came back uh he went to the studio and i opened and i opened it like at night and i read the email i opened the contract it was like 21 pages and i was like what like literally like the contract, and and you know like the contract is like qatar museums which is the government, so i was like okay so this is serious so i read the contract you know i went through the contract so the contract has like two sections the right section is in arabic and the the left section is in english so i was like okay so let me just make it easier for myself and read it in arabic and i didn't know why i did this literally i went through it just like through it in arabic i didn't understand anything and i just no trust me like that was like the worst part of it like i I couldn't understand anything in Arabic. And I was like, okay, let me read it in English. It was more, you know, clear in English.

So I, like, you know, like I was checking the contract. It was like 21 pages. And I was like, oh, my God, like this is a lot. And then I came to the section where the contract fee.

15,000 Qatari Riyadh, which is $4,000.

And I was like, fuck, sorry for the word.

I mean, it's a podcast. And I was like, damn.

I don't know, like I couldn't, how can I say that? I didn't know whether I should be happy or sad because I was waiting for this opportunity like my whole life. I've been to Doha three times and I had a meeting with the same people who actually selected me and I never made it like literally I never made it.

And I was like, okay, so I need to make it anyways. What should I do? What should I do? What should I do? I guess the first person that I told this talent, I told him about it. And he was like, what are you going to do? And I was like, I don't know. So he was like, let me know. He was also concerned about it. And he was like, $4,000 is too much. But then are you going to be able to, what things are they providing for you? Like what, what are they providing? Um, how, like is it just the 4,000 or like you have another expenses?

So I, I walked through the email, uh, again, uh, the contract, sorry. And I sent the contract for Salem. Um, I called my other friend and she was like, you need to go for it. And you need to, you need to find a way like to, to secure the 4,000. Because this is one of the biggest opportunities ever.

I sent Salim the email he reviewed actually the contract and he sent me like notes he sent the contract back and then he was like, he marked like some notes and he was like you need to make sure about these, I called them actually in Doha so they have their contact number, I called them and then the receptionist gave me the communication manager, so So I spoke with the guy, and I was like, hey, this is Peter.

I've received the email of M7 pop-up. I just want to know what's happening. I need more information because the deadline is just like 1st of October to sign the contract, and we have like four days, and then by 3rd, we need to pay the money. So what's up?

So he gave me his WhatsApp number, I texted him, and then, yeah, he literally, you know, like, he was like, okay, so you want to, you need to do this, you need to do that, and, Yeah, also, if you want to, I asked him about, can I have an extension for the payment?

And then he was like, yes, but you need to tell me exactly which date.

Like you need, yeah, you need to know exactly. So I remember like the same day, I had my friend's jambay with me. So I literally went and gave it to him.

And my friend actually is working with, so he's been running his own business for almost 20 years. He's from the US as well. But he's based in Kenya.

And I literally, you know, like I was talking to him about like the opportunity and everything. And I was like, I got the contract. I got this, I got that.

And then we were breaking down the fees. So I said like $4,000 is only the expense, like the subscription fee. But then the rest, like I have one, two, three, four. Ah, this is not how it started. He asked me a question and he was like, you're going to take the products all the way to Doha, right? And I was like, yes. and he was like do you have the paper you need to get a paper from kra that shows that these, so you're not gonna you don't need to pay actually for customs and then i was like no we don't we don't need to pay this we don't need to pay that uh they said like they're gonna take care of everything and he was like, I don't think so. Show me the contract.

We went through the contract and we literally found out that I have to do all the documents myself, everything.

Like, literally, like, I have to pay for the customs, for the taxes, import, export. There is a permit. There is a license that you're getting.

And you need to pay for the flight tickets. You need to pay for the accommodations for this day. And I was like, okay, this is too much now.

[Jim] When is the event?

[Mohamed] Tell me.

[Jim] When is the event? When is the event?

[Mohamed] When? when uh 26th of november and and like until 20 like until 31st of november.

[Jim] So it's okay so they told you like two months in advance end of september they told you for end of november two months in advance yes yeah and they gave you like five days to pay like a week to pay yeah which you got an extension on yeah.

[Mohamed] Which is until like i got it and then like like i got i got just a week like from now so it's um yeah which is uh which is crazy to me honestly.

[Jim] So this is the challenge of running a business it's one of the biggest challenges it's not only the expenses that are covering the bad things it's also the expenses for the good opportunities, the unpredictable opportunities and how many opportunities do we have to forego from a business standpoint. If somebody is an employee somewhere, they're not thinking too much about those opportunities. But if you run the business, this opportunity could really propel your business in a new direction.

[Mohamed] But that's exactly the thing. I remember one of my fashion mentors told me, and she was like, if you actually want your business to succeed, see um you need to get a fund you need to have a fund you need to find a fund somewhere, uh otherwise like you cannot really uh unless like you have enough money to fund it by yourself, but at the end of the day you need a fund and especially for and especially for fashion you need to pay a lot of money in order like to get your product out there it doesn't it doesn't happen natural like this is the only thing that even you know like when it comes here even when it comes even when it comes to markets and things um this is not how it works like for fashion uh for fashion like brands like you have to have uh someone um who introduces you to the the market, you have to pay tons of money at the beginning, like in order to get your products out there to be seen, to be trusted. So it's a lot of work, to be honest. It's not just like something that a person can do by himself.

[Jim] You know, I just, maybe this is the naive part of me. Maybe this is obvious to a lot of people in the U.S. who started their own business, but it almost seems like to start a business, people need capital and need recurrent, like consistent access to capital when they need it.

[Mohamed] Which is the lines of credit.

[Jim] It's the loans it's the like being able to like with the unpredictable expenses to be able to cover it and most people who have a job don't maybe for their personal lives yeah but for their.

[Mohamed] Work they.

[Jim] Don't they just show up.

[Mohamed] And work and then their salaries.

[Jim] Paid and the expenses that they do at work are paid.

[Mohamed] Yeah, yeah that's uh that's very true and and you know like at the end of the day like regardless what the company is going through like you're getting your money i mean if you're an employee, yeah if if the company is going through something um you're not taking the blame, you'll get like you're just an employee like you're getting you're getting your salary and the company might be doing this but your life is like.

[Jim] This your life is like.

[Mohamed] This, it cuts out the extremes yeah, so that's that's a truth about running the business but yeah but let's be positive, I feel like we're gonna make it.

[Jim] Well and that's the thing, because there are people out there who can help, yeah you can but want to because i don't know i just i i want to believe that there are people out there who are like wait this is a huge opportunity for you one i care about you but two i care about what you're doing like i i care about the i mean the it's beautiful and this is just one example that's just one example i mean no really though like it's it's beautiful it's handmade. It's like from basically scratch, right? I mean, you didn't make the paints and stuff, but you didn't make the materials, but you, you crafted it all together. And, um.

[Mohamed] Again again you said like i didn't make the paint i.

[Jim] Don't think you made did you make the paint from scratch no you didn't make the blue paint did you i.

[Mohamed] What do you mean hold on hold on like again.

[Jim] No like i'm saying that like it's it's handmade but not like you didn't you didn't dye the the stitching you didn't uh you know create the dyes to do the the paint i mean you mix, it's not fully fully fully handmade but nothing nothing in the world is right no no but.

[Mohamed] This is not nothing like this is not how it works like if someone is building the house uh doesn't mean the same person is actually making the color.

[Jim] Yeah the paint home-cooked meal doesn't mean the person grew every single tomato and onion that's exactly right There are degrees of homemade, right?

[Mohamed] Homemade, I mean, yeah.

[Jim] This is 85% handmade or whatever, homemade.

[Mohamed] No, no, it's 100% handmade.

[Jim] Handmade.

[Mohamed] Yeah, but you don't actually, these are tools and raw materials. So I didn't make the leather.

[Jim] You didn't make the materials, yeah.

[Mohamed] Yeah, I mean, because you buy actually the material. Because the material cannot really make itself vital, right?

[Jim] Yeah.

[Mohamed] Yeah, so that's, you know, my sister got her present.

[Jim] She did, good.

[Mohamed] Yeah thank you very much that's first and then she dressed me like she was she was super happy and she was like oh my god like the the bag is she was like i didn't get the chance to take a photo she was like literally more than happy and she was like you have no clue i was like what do you mean i have no clue i made it she was like she mentioned a lot like she was like you have I have no clue how amazing the bag is. And I was like, I made it. I know.

[Jim] Just for some context, Peter sent a gift to his sister. And I brought it back to the U.S. and sent it to her. And I was afraid to show people. It was a beautiful bag with some, I think, wallets or something on the inside. I was afraid to show it to people because I'm like, this is so beautiful. I wasn't even afraid to look at it because I'm like, no. I need to ship it to the sister.

Don't show people. it won't even make it i didn't even want to show people before i left kenya i'm like it won't make it out of the country i have to shift.

[Mohamed] To the sister i was.

[Jim] More afraid of myself probably than anyone else i'm like no focus focus focus.

[Mohamed] No but you know i mean i mean i mean um you know that you know like yeah this is for my sister because you know like this is like um the like the best part of it is actually my sister's birthday and my brand's anniversary are both on the same day, third of uh september okay, so it's uh and i always you know like i always forget to celebrate i mean because she's in the us so most of the times like we don't we don't like yeah we don't we don't often meet like september so if we're gonna meet like it's whether december or january but not september so every time she doesn't get actually any gift for uh for her birthday but this time it was like okay so i'm gonna make it i need to make it i.

[Jim] Have an idea that might make people more excited for the crowd funding campaign.

[Mohamed] When did.

[Jim] You say this event is november 26th.

[Mohamed] 26th of november oh My birthday is 25th of November.

[Jim] Yes.

[Mohamed] Yes. I know. I know what you have in mind. So this is my birthday gift?

[Jim] This, I think, is a, that would be a magical birthday gift for Peter. Wouldn't you think so?

[Mohamed] I mean, to be honest.

[Jim] What more would you want for your birthday?

[Mohamed] Do you know why? Because I'm turning 30.

[Jim] This is your 30th birthday party. to be able to spend your 30th birthday in Doha at this event, a prestigious event where you were invited, you were selected to appear, and have an opportunity to meet all these people who are in this fashion industry. It's like a fashion incubator accelerator, isn't it? The M7 thing?

[Mohamed] Yeah, M7. M7 is number one.

A platform uh but it's not just a platform m7 is um is a building um like it's a building in doha like five stores building uh the number one building when it comes to fashion art and technology and they literally they host yeah i mean the first valentino event, like in the middle East wasn't, wasn't, wasn't, wasn't in seven.

And to be honest, like it was, it was, it was a breathtaking, like I was lucky to be there.

It was something, man. Like I felt like, you know, like I felt like I was dreaming my, like, this is like wonderland. Trust me. Like that was like a whole different level of everything. thing so yeah.

[Jim] You could be there for your birthday not just be visiting but you could be presenting you could be showcasing there for participating participating showcasing for your birthday.

[Mohamed] Yeah that's you.

[Jim] Could even put you can even make some birthday bags and show him is like celebrating 30th celebrating so.

[Mohamed] Yeah i need i need to make uh and i need to make something oh my god like yeah i need to make something about my my 30th.

[Jim] Yeah man yeah that would be great i think that story is great that story is great that you have this opportunity to go there for your birthday your 30th birthday you've been working on this for years and now you have this huge opportunity on your 30th birthday to showcase this in front of lots of people in the middle east who are very interested in fashion art and technology you said yeah.

[Mohamed] Yeah yeah and And being, you know, like, also, like, being, I feel like part of it, to be honest, like, the most exciting part of it is being Sudanese.

And the fact that I got selected to showcase the brand, I feel like this is like, it can actually give, not just hope, but it can, yeah, I mean, I feel like it's something that can bring a lot of people, a lot of Sudanese, man, a lot of Sudanese.

Uh uh yeah i just feel like it's uh it's something to celebrate like a sudanese to be honest i i believe like it's something to celebrate a sudanese because at the end of the day like i'm not i'm not um i'm not doing this actually for for just the brand but the brand also is part of uh it's part of the country and every, and whatever I go, every time I showcase, I do something.

I make sure to tell the story that we made it all the way from Sudan since 2016 until today, even though we had to go through the war, but whatever we're having is.

Is much like, you know, it's much more, uh, like big, great.

And, uh, and just, you know, like we, we, we don't have, we don't have, uh, we don't have a reason to stop. Like we were going to keep going. We're going to keep doing whatever, like we, we used to do. So, yeah. So I feel like that's, um, it's actually it's a message it's a message that I that I feel like I can I can I can I can say to every.

Sudanese creatives that it's regardless like what what we're having right now right away as long as we, we work hard, I feel like we can do it. And I'm not an exception at the end of the day.

I've been working hard, actually, my entire life, maybe for this opportunity.

And yeah, and I'll keep working hard for more opportunities. It's not just this one. I mean, this is the beginning of something great. And I believe that, yeah, whatever is coming after that is going to be more and more greater than this?

[Jim] I just started thinking about this concept that I've talked about a lot of emotional leadership.

And right now, I imagine people who are in Sudan or who are from Sudan might be feeling a lot of hopelessness.

And for you to say no I'm going to keep fighting not fighting against people but fighting for, the beauty of Sudan and to show people there's hope we can push through this and we can continue and we can maybe even come out more beautiful as a result, and I mean it plays into so much of what I do like the the idea of emotional combat it's like there are emotions fighting against each other there are people who are feeling hopelessness saying hey the situation should just be hopeless you know you're not gonna yeah everything's just gonna fall apart and then there's you saying listen man i've been working on this for a long time and i'm not gonna stop because i believe in the power of telling our story and showing our skills and our crafts, craftsmanship just being an example and demonstrating to people that hey we can still push forward we can still create beautiful things in this world.

Hell yeah because I know like I don't know a ton of Sudanese people in my life but the ones that I do I think have been really impacted I mean obviously by the war and just how, that can emotionally overwhelm their whole lives and to be like hey yeah it's really hard and, i'm still doing this and i'm doing this to show you all that this is possible and you all as well can do something like this yeah man.

[Mohamed] Yeah, I believe we're going to make it. That's, I mean, yeah, yeah. Someone said something to me. I don't remember.

But someone said, like, it's just an obstacle. So you need, ah, Fadl. I remember Fadl.

When I told Fadl about it, he was like, Like, this opportunity cannot really, you cannot really lose this opportunity regardless.

You need to work hard. You need to push. You need to do a lot of things. Like, you need to try and get yourself over there. Like, get yourself out there.

Because, yeah, I mean, to be honest, like, that's exactly the thing. I believe that it's, it's, it's destined for me, like, to do this.

Yeah, working, I feel like I'm, I actually, I believe that I have a power to make a change, let's say. Say, I can influence on people.

My art, my work, the brand itself has its own identity, its own uniqueness, and I feel like it gives a lot of people's hopes and pride, to be honest. Like whoever i see has the product like even here like in nairobi like every time you know like we go out people are really proud of carrying the product like they're prouder than than i the one who made the product itself they actually showcase the products more than i showcase them, and they just walk around and say hey i got it from my friend my friend made this my friend and you know like they just speak about the product in a way that it's, it's not just a product it has a story, it has an impact it has a power, and I feel like it's not like to be honest it keeps me working harder every day because I feel like, It changes people.

It changes a lot of people's perspectives and point of views. I remember Benjamin, my apprentice, when his mom visited.

So she was visiting from the U.S. She came to Nairobi, I guess that was like two or three months ago.

So she know about me she know about me from benji from benjamin and tina but we never met so they had they had like a small um like a small gathering uh as a welcoming uh to his mom and aunt, um like we we went there um i cooked for them also like i i made some some some dishes and then we had like one of the best conversations ever the next day she came to the workshop, and she literally told me this and she was like i want to get one of your products before leaving, i just want to tell you this, and she saw a bag she saw one of the bags and she was like i want this and I'm going to pay for you right now.

She literally, for me, that was a moment when I realized that people, are getting more into the products because of other people sharing the stories of their own products. So it's not even me. like she so like benjamin like this is exactly like how benjamin and i met like benjamin wanted to have wanted to be the first one to get a fanny pack in nairobi, this is exactly what benjamin told me yeah we we we met first like through a friend and then we met another time like uh with the same friend and then we run into each other like for the third time and he was like let me tell you something when i saw the bag for the first time and i knew that you made it. I wanted to be the first person to get it in Nairobi.

And immediately, man, with even like second thought, he got two bags, one for himself and one for his partner.

And literally both of them, they've been using the bags like until today. It's been one and a half year they're literally using the bags like on every day whatever I go they're literally carrying the bags and.

And it's just, yeah, it's something that I'm very proud of, to be honest. But also, at the same time, I feel like the product has a story, has a very unique, strong story that can be told and can be passed through.

And I want to keep doing this. I really want to keep doing this. Yeah.

[Jim] So in light of that, or because of that, let me share my story with the product for anyone listening.

I got this wallet and I got it from Peter for my birthday. Let me see. It's clear. For my birthday, which was the beginning of June. I think he and I met mid-May or something. So this was very shortly after we met. And he was like, oh, it's your birthday. I'm going to give you a gift. And I can't remember if you gave it to me before I went to Germany or when I was still there. Before I left. So it was even before. So I left at the end of May. So I think he gave it to me one or two weeks after he met me.

And I was like, this thing is so beautiful. I could never use it. It's too beautiful. And so I didn't even take it to Germany. I left it in the apartment where I was staying. I was like, I'm just going to leave it here. And I'm not going to use it. It's so beautiful. I don't want to, like, it's too beautiful. It doesn't match with the outfits that I wear. I have to, like, I have to style up to be able to carry something like this. It's just too much. Like, and that's a wallet that I put in my pocket. Imagine a bag that I would carry on top of me. I'm like, ah, no, man. I am not ready. I'm not ready for this level of, like, high fashion. This is too beautiful. And then I can't remember. It was one day. Maybe I was, I think I was going to a fancy event. I was, like, wearing a suit or something. I said, okay, I'm wearing a suit. It's a nice suit. Yeah, let me take the fancy wallet. And so I put my cards into the wallet. I took the wallet. And I have not turned back. Okay.

I think what I like about it is that even if the rest of my outfit feels somewhat shabby, or even if I don't feel really stylish, if I pull out the wallet, I go, this is beautiful, though. It's like having one element of beauty that a lot of other people don't have to see. It's something I can almost keep to myself. I think I've heard this sometime in the past where people are like, you should wear really nice underwear for yourself, not for other people, but for yourself. And it kind of okay i'm not trying to connect it to that but in a way it feels like it feels like this this hidden joy this hidden beauty that i have and i can share with other people if i want to but it's it's something that i have um and and especially because you showed me how to make some of the leather or to craft some of the leather i'm like man i i've watched you make this stuff and i tried to to craft this and i don't hey man to do it this well hey you should see the coaster i came up with it's beautiful but it's it's it's beautiful almost like a kid's drawing is beautiful it's like i want to put it up on the fridge um but um but yeah and so just.

And I think also because I think if I bought it, I'd still feel the same way. But you gave it to me as a gift a few weeks after you met me for my birthday. What?

[Mohamed] Because actually when we met, I remember we kept meeting and having the longest conversations ever.

Like literally man like we we were literally meeting like minimum like three four times a week, and it was just like yeah and we we just and we just no no i mean we just have like, very long conversations like just long conversations like on and on and on and i was like to be honest like two weeks two weeks are more than enough yeah to make a friend, yeah yeah so i feel like yeah and it was very genuine like for me like it was obviously that we're going to be friends and brothers so yeah i mean it was your birthday to be honest like i was okay so you have to you have to have something special for your birthday at least so and.

[Jim] You know that you also have to have something special for your birthday.

[Mohamed] I mean yeah like like like like perhaps going.

[Jim] To a showcase in Doha. Yeah.

[Mohamed] I mean, to be honest, like, you know, but that's, this is something that I didn't even, I didn't even thought about. Um, I kind of, I kind of have like fears of turning 30 because I don't know why, because for me, like, yeah, as I said, like, um, it's not something that I have. Um, I have feared before. It's just like, I feel like, okay, so when I'm, when I'm, when I'm turning 30, I'm like, things are gonna get changed i don't know what i don't know what are the things but i'm just, i'm just saying it and and i keep thinking about it like what am i gonna do like when i'm when i'm 10 and 30 am i gonna celebrate.

What what yeah also one of the things like i feel like i like celebrating my achievements more, than like i need like this is exactly what i what i've been doing like on my birthdays like i sit down with myself and think about what i've what i what i what i what i have achieved uh what things that i achieved um yeah for the past years what things do i want to achieve do Do I have milestones that I want to, like, you get what I mean? Like for me, like I feel every, like every year, like has to be some, like I need to have some plans for the year and then think about, okay, so the next year, am I going to be able, am I going to be able to say that I achieved everything or I'm still having and things like to achieve. So yeah, so this is, I feel like this is how I'm thinking more.

But for my 30th birthday, I don't know.

I have no clue what I want to do about it because I don't know. It's a big thing. 10 in 30 is a big thing.

[Jim] Well, I hope you reflect on it while you're in Doha. I hope.

[Mohamed] To be honest, you know, look, I believe, I believe this is, this is going to be my one of my biggest achievements, and i mean that if i made it i mean like if i made it to toha it's going to be like one of my biggest achievements because, he like like um ever since i moved um i moved back to sudan i moved to sudan not back like Like, this is my first time moving, actually, to Sudan. Yeah. 2007. And then I started, you know, like, yeah, to get introduced to the culture, but differently. I mean, yeah, both parents, both my parents are Sudanese.

We speak Sudanese. But when I came back to Sudan, it was like, that was literally like a different whole thing of Sudan that I don't know about. Not the language not the culture and i was like okay so i don't know what am i doing.

No no no trust me like i had to i had to reintroduce myself again uh to this is the needs like dialect to the to the culture uh i had to force myself like to learn things learn english uh start playing sports i never i never was like a sports person i started playing sports like again when i was like 11 for like started yeah 11 12 honestly speaking and i was like watching youtube i mean yeah the only thing that i was doing a lot back in libya is the internet i was literally the key like I had an email like when I was very young had an email like I was using like Yahoo like all of these you know like chat rooms things when I was very young but then yeah but then when I came so when I came to Sudan I came to realization that I have a whole new life that I never experienced.

So I started to experience everything differently, live in things differently, taking transportations for my first time in my entire life.

Going to the shop and buying groceries I never done that in my entire life you get what I mean like it's yeah it's a whole different experience of this is like this is life, this is it's life and it has a lot of things going on and you see people, like ah and then And I met my uncles, like, like my uncles, my mom's siblings, my dad's siblings, my cousins.

So it was, you know, like, family, I never had the relative, like, I never had, I never had relatives, but my own small family, which is my mom, dad, and my sisters and my younger brother. So it wasn't, you get me? So I wasn't familiar with relatives. I mean until the day to be honest like I do yes I do have relatives and I do I do get in contact every now and then with my uncles with my cousins etc but the connection the bond that I have with my family with my small family is the strongest ever because I didn't until the day I didn't get used to it. I didn't get used to having a bigger family.

So, I feel like that's what's making me, what's making me feel more and more appreciated.

And I'm appreciating the opportunity that, I came to live in Sudan, and I got whatever I'm getting right now, right away.

And it made me the person I am.

And it gave me a motive to be more creative, more confident, more...

Like a person with an identity, a proud person with an identity and I want actually to celebrate and showcase this identity with people, so yeah, I feel like this is this is part of me like I always want to celebrate Sudan, like I literally always want to celebrate sudan so for me i feel like this is exactly me celebrating so that, so yeah so.

[Jim] It's like a birthday celebration for you but also a celebration.

[Mohamed] For sudan it's a celebration for sudan i feel like it's literally a celebration for for my 30 years of of living in libya and sudan and egypt and you get what i mean being sudanese and then And then making the name, carrying all the hopes and things with me and making it out there.

[Jim] And I imagine that's a story that resonates with a lot of Sudanese, not just Sudanese people, but anyone who is a foreigner living, like is a foreigner in a country and thinking about their identity from their home country.

This idea that maybe growing up as a foreigner in a different country, feeling like you're sudanese but then going to live in sudan you're like okay now i'm sudanese sudanese like like i'm really sudanese now hey and then and then yeah and then you didn't want to leave sudan right it's because the war why you left right oh.

[Mohamed] Yeah i mean i remember uh i I remember my mom, since I started working with my brand back in 2016, I got a lot of opportunities to travel, to leave the country.

I literally declined all of them.

Until I.

I mean, until recently, before the war, because I was in Egypt. I was in Egypt before, like, during the pandemic. And then, like, I came back 2021, yeah, mid of 2021.

So one of the questions my mom was like, like, why did you come back? Like, when things were, I mean, yeah, she's questioning, like, if things were just, like, working out in Egypt, like why did you come back and for me the answer was i have a lot of responsibility, like towards the country so i'm not gonna leave the country i want to make it like this is me the joy of making it in the country like i want to be in sudan and then travel outside outside, for events, conferences, whatever, but I want to live in Sudan.

And I know that I would never, if the war didn't happen, I would never have left because, yeah, I mean, I'm just like, I've made up my mind already that I'm going to stay in Sudan, even if my family if my whole family are gonna leave like someday uh which is i mean also like that's that that was part of the part of the the the plan like my my parents both my parents were were planning actually to join my sister in the u.s uh, but that's you know like yeah like 2024 2025 something like in between i was the first actually to say like i'm not gonna join you guys, and even like you know i never applied for the lottery in my entire life because i was like why would i why would i want to apply for a lottery when i have a business and when i have a country, i'm running my own business uh i'm living in my own country and i'm helping people and i want to make it in my own country I want to do this, I want to do this to the country why do I want to leave everything behind and just go for, something that I don't even know, Yeah.

[Jim] You're probably like me, and people probably say this to you as well, that, Peter, you have so much talent. You're a really smart man. You're really intelligent. You're really capable. You're really hardworking. You can kind of do almost anything you want in a way.

And, yeah, but there's a lot of things you don't want, and you kind of know what you want, right?

[Mohamed] Hmm.

[Jim] And it could be really hard, I imagine, to tell you if your parents are saying, we're going to move to the U.S. and you said, I'm going to stay here. That could be a really hard conversation.

But the conversations are easier when we have more clarity over what we want.

[Mohamed] Yeah, but, you know, like, I feel like especially for my family, for my parents, like, they, because as I said, like, I was very independent when I was, I guess, like, 14, 15.

Yeah yeah yeah and it was like i was doing my own things like i was traveling i was uh, um like i've done a lot of things i've worked uh in so many in so many like places before i mean starting uh my like uh every now and then you know like i do something um so yeah so so so it's It's not that I'm fully, I was fully actually dependent on my dad.

But yeah, but for me, like it's, even for my dad, like it's, like he's a very open-minded person and he is, he's very supportive when it comes to that.

We don't, yeah, we don't often actually have, have conversations about, yeah, what am I planning to do in my future and this and that, because I guess he respects that I need to do things my own.

And I need to learn from my own experience. Because I guess this is exactly how he grew up, because yeah, he lost my grandpa when he was, I guess when he was really young, and then he got raised by my grandpa's brother.

So yeah, so he was fully dependent on himself.

And he traveled a lot i mean he lived uh most of his life outside sudan, so yeah and he was he was doing his own things like nobody was telling him like what to do what not to do so i feel like this is exactly the kind of life like he wants to give me uh the kind of freedom that um i need to experience things i need to do things uh, by myself so I can learn.

And, yeah, and I'm doing this and I am living up to it, to be honest. I'm trying to make the best of it.

Yeah.

[Jim] And what I'd like to highlight is that we never fully do things on our own. So even if we're doing a lot of stuff by ourself, we still have relationships with other people that we help. They help us. And I'll be really honest. I'm starting to feel a bit tired because my guy didn't sleep very well last night. We can have more conversations about emotional combat and all these conflicts that are happening in life. But yeah, so I wanted to maybe just end, we talk a little more about the crowdfunding and then we can wrap up the call. Yeah.

[Mohamed] Okay.

[Jim] So yeah, Peter wanted to start a crowdfunding campaign, GoFundMe, which he's not allowed to start. People are only allowed to start them in a few different countries. It's only like 10 maybe countries where people can start them and manage them and receive the funds. But people can receive the funds on behalf of someone else. And so I said, Peter, yeah, man, let me help you out. And I'm even more excited now that it's your birthday. Actually, I really want to talk about that part. because I think birthdays, depending on the culture, but at least in the U.S. And some other cultures, birthdays are one of very few times during the year, where we let ourselves support other people's dreams.

I think most of the time we're like, oh, yeah, you want to have a dream? Okay, well, screw you. We all have dreams too. But on birthdays, I think it's one day of the year that we pause, maybe Christmas or some other holidays, you know, for other religious groups, where we pause and we go, let me get them what they really, really, really dream to have.

Let's make them so excited by this gift.

And so to hear that it's your birthday, I mean, I knew it was your birthday around that time, but at the same time as this Doha event, it's like, yeah, man, let's make this GoFundMe happen. Let's make it happen so Peter can go for his birthday to Doha to showcase his brand and Sudan.

And so, yeah, there's a GoFundMe. I think the link is GoFundMe.com slash Peter dash Peter, like a little dash and dash black dash crowdfunding.

I believe that's right, right? it let's hope it is let's hope it is if not then you search on gofundme for peter and black and it should show up um but yeah the goal is ten thousand dollars correct yeah.

[Mohamed] We have like ten thousand dollars um we need to pay like four thousand dollars, 10th of october and the rest until like one.

[Jim] Week one week yeah so we have one week and it takes a few days to transfer the money so how the transfer would work is that the money would come into me i will transfer it all uh to peter via it's like send wave or there's different uh programs send wave works well wise remittly there's a handful of them uh send wave works quite well And it'll go directly into Peter's M-Pesa account, which is a mobile money account for Safaricom in Kenya. And I can show receipts if anybody needs receipts. There's no problem with that.

And, yeah, so the idea is to basically raise this money, especially by the end of in one week, less than a week, because it'll take a few days to transfer. The four thousand dollars so he can pay the the conference fee but then also the other money so that he can actually go because even if he gets the money to pay the conference free he still needs to pay for the flights and the import export tariffs or whatever there are and maybe a visa and who knows what other he knows a lot about the expenses the crowdfunding i mean we've i think we've detailed some of the expenses or most of the expenses on the crowdfunding page yeah i guess on, If you check that out, you can also go there and see more pictures of some of the leather goods that he has crafted. You can also go to see him on, it's peterandblack on Instagram, right?

[Mohamed] Yeah, peterandblack, peteranddblack on it.

[Jim] Peterandblack on Instagram, and you can see more stuff there.

Peter, overall, I am grateful to do these podcast episodes. I don't know if people ever listen to them or if they will or how much joy they will get out of them. But for me, at least having the conversation with you and learning something about you, learning something about life in general, I think helps at least me and maybe helps the guest as well. Because I am really excited to hear that it's your birthday at that same time.

I mean, I think it transforms just my feelings towards it again, because even me, someone who tries to support people's dreams and hopes, even me, when I hear it's a birthday, I'm like, oh, I should support it more.

Right. Oh, I'm allowed to support it. I'm allowed to tell other people to support it. I'm allowed to share this even more because it's not just randomly supporting someone's dream. It's someone's dream timed with their 30th birthday.

While so much is going on back home and they want to showcase the culture.

[Mohamed] This is a lot of collective actions together.

[Jim] So the other question is, if people do like... So, I mean, crowdfunding, there's a couple of reward levels, I think. Do you know them off the top of your head? One of them, I think, was like a thank you note. One of them was...

[Mohamed] Thank you note.

I guess a wallet. and then access to a collection, And then the last one is like a custom, a custom, a customized piece.

[Jim] And if people are incentivized by that, then that's great. If, if people just say this is Peter's birthday and they want to help Peter out with his birthday so he can go do this. Hell yeah. And the other thing is if people do want to buy something from you, where would they go to buy something from you? What's the best path for that?

[Mohamed] I mean, Instagram is 24-7 active.

I feel like everything is already on Instagram. I mean, the website doesn't have the e-commerce.

Yeah, it doesn't have the e-commerce. It's just like, I guess we're having an issue with the bank account.

[Jim] So right now, Instagram is the best place to go to. do they buy it directly or they just communicate with you there and then they.

[Mohamed] Communicate and then it's it's easy actually it's easy to coordinate and.

[Jim] You can ship these you can ship the goods to different parts of the world yeah.

[Mohamed] Yeah I mean it's like shipping takes three to four days maximum.

[Jim] Even to the US yeah.

[Mohamed] I mean even to Germany I mean.

[Jim] Hey, so if you are not in Kenya and you would like to purchase some of these things please, please do like I said you might think it looks too pretty for you but then you use it and you're like it makes you feel more pretty, yeah I mean yeah so, any parting words that you want to share Peter before we go hmm.

[Mohamed] I mean, I mean, what I can, okay. So for me, like, I feel like it's, um, I'm very, I'm very grateful for, um, whatever like I've, I have in life. And I feel like it's, um, like everything is just like falling into, into its place. Uh, it's distant actually place. Um, and I believe like, um, uh whatever good like you're doing in life it just it's going to come back to you uh there is no there is no way of uh losing anything um if you're helping people like probably like other people are going to help you and then yeah i feel like it's all about like having good intentions in life and doing things uh doing your best first like doing your best, to yourself and then, helping other people and then other people are going to help you and this is I guess this is how life works right it's just like the circle of life like we're doing.

We're doing a lot of things you know like we don't think that we help people with but at the end of the day like we're getting a lot of things that you know like help us a lot in our own journeys without even realising.

And I feel like, yeah, we need to address them. We need to appreciate them. We need to be grateful for whoever we're having in our lives and whoever is helping us in making our dreams come true and making our lives better. Yeah, that's...

[Jim] My mind... So many ideas came to my head. Ed, the main one was, Peter, if there's any way, so the crowdfunding is one way to help with the money that Peter needs to do a lot of things. But there are probably other ways to help. One of them is to share the crowdfunding campaign. Another one is to share the brand. I imagine another one is there are things that he needs to do with the money. So if you could help out with those things that he needs to do, then he doesn't need the money. So I don't know if Peter's up for it, but what came to my mind is if anyone knows someone in Doha who has a place where he could stay, then he doesn't need to pay for accommodation.

[Mohamed] That's true.

[Jim] Or if somebody knows someone who could help him out with the import, export, tariff, paperwork stuff, then he doesn't need to either pay someone or he doesn't need to spend all his time figuring that out. He can spend more time crafting leather goods for the showcase.

So if there are other people that can help out in those ways, I think that could really help as well. So I'm even thinking, who do I know in Doha that.

[Mohamed] Inshallah we're gonna make it happen, even mine froze I don't know yeah yours froze now mine is still working I'm.

[Jim] Looking up to the sky in a very hopeful hopeful way.

[Mohamed] So alright thanks.

[Jim] Everyone for listening and I will talk to you all soon.

[Mohamed] Okay thank you Tim have a good night bye bye.

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